So this talk given at JRubyConf 2010 has been setting user groups and Twitter afire.  If you are a developer, I highly recommend you watch it.

Real Software Engineering by @glv is amazing. Truly a foundational talk of our field. One of the best I’ve ever seen? #jrubyconfless than a minute ago via Tweetie for MacCorey Haines
coreyhaines

Real Software Engineering talk presented at Lone Star Ruby Conference 2010.